I can finally feel like a real princess"
-Weronika Ksiazkiewicz, actress'
When the owners of Bizuu stores created their own fashion brand, they were on their way to a shopping success story. However, their first store was dark and uninviting, with no outside-facing windows. Bizuu needed a lighting solution that would do their dazzling clothing designs justice.
Bizuu is a Polish fashion brand created for women by women. More accurately, by two sisters – Zuzanna Wachowiak and Blanka Jordan. Their designs are on sale in Bizuu’s Warsaw and Poznan stores, which are popular with women who take great pride in their appearance. As a boutique brand appealing to fashion fans, presentation in the Bizuu stores is paramount. However, fashion retail was a new venture for the owners, and they underestimated the importance of light. Finding themselves with a dark and uninviting store, they engaged with Philips for a solution.
LED lighting was the perfect fit. StyliD compact was used to create a unique lighting scheme, instilling an inviting ambience and highlighting the beautiful wares on display. The flexible mounting options of StyliD compact meant that it could be carefully positioned to bring out the quality of clothing and turn heads towards displays. Clean white LED beams, which never appear yellow like traditional lighting, create a luxurious modern atmosphere that custome....
Thanks to the energy-saving effects of LED lights, it is estimated that Bizuu’s annual energy consumption will fall by 50% in comparison to traditional lighting solutions.